Rainier Beer - Rewild the Rainiers
Rainier Beer is famous for its weird, old ads featuring larger-than-life ‘Wild Rainiers’ roaming the Pacific Northwest wilderness. But these days – much like the rest of us - the Wild Rainiers have adopted a more urban lifestyle, with boring office jobs and gym memberships. So we started a movement to re-introduce the majestic Wild Rainiers to their natural habitats. And along the way, we all might just benefit from a little wild in our lives as well. It’s time to Rewild the Rainiers!
RESULTS: 63% increase in unaided awareness • 53% increase in brand recognition
Watch the case study here👆, or scroll down👇 for all the bits and pieces of the campaign.
Creatives: Saedi Burke / Lindell Serrin / Co-CD + Director: Justin Hooper