AM/PM Mini-Markets - Too Much Good Stuff

Breakfast, lunch and dinner are meal times invented by The Man as a way to tell you when you can and cannot eat.  So we created a campaign that celebrated all the weird, unofficial “meals” that happen between breakfast, lunch and dinner.  Meals where anything goes – anytime of day or night.  The radio was a Radio-Mercury Finalist, and better still we bet our CD that he couldn’t drink two 64 ounce sodas in one hour without barfing.  (He lost.)