Taco Time - Time For Something Different
From compostable packaging to a quirky menu packed with local ingredients, Northwesterners love Taco Time for the things they do differently. So we made ‘different’ our key selling point and call to action. We created a campaign that showed up a little differently every time you saw it.
RESULTS: Despite Covid, the campaign drove a 17% YOY increase in drive-thru traffic.
We hacked pre-roll videos by turning them into staring contests…against a taco. Winners got - you guessed it - a free taco.
Gamers love tacos, so we showed up on Twitch in the form of your favorite throwback 8-bit arcade games.
Creatives: Noel Nickol / Evan Haynes / Director: Talia Green