Kaiser Permanente - The Evergreen State of Healthy

Every healthcare brand is moving into the telemedicine game.  But before Kaiser Permanente could go there, they had to prove they belonged right here - in the one-of-a-kind state of Washington.  So we created the Evergreen State of Healthy - featuring iconic Washington elements as storytelling devices, we made complex healthcare technology more simple…and invited Washingtonians in for a visit.

Creatives: Brian Bosworth / Pat McKay / Director: Jordan Brady

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