Kaiser Permanente - The Evergreen State of Healthy
Every healthcare brand is moving into the telemedicine game. But before Kaiser Permanente could go there, they had to prove they belonged right here - in the one-of-a-kind state of Washington. So we created the Evergreen State of Healthy - featuring iconic Washington elements as storytelling devices, we made complex healthcare technology more simple…and invited Washingtonians in for a visit.
Creatives: Brian Bosworth / Pat McKay / Director: Jordan Brady