Rainier Beer - Call of Rewild
For year 2 of our Rewild the Rainiers campaign, we unearthed a bit of Rainier mythology - the ‘Barbeerian’ - to create an epic campaign full of retro ‘80s animation vibes, calling beer drinkers back to the mountains, rivers, and trails of the Pacific Northwest…where the beer tastes best.
Caption contests and GIPHY stickers gave beer fans a chance to answer the Call of Rewild in their social feeds.
In the end, Rainier fans loved it.
And DIY Barbeerian costumes were a thing at Halloween.
Creatives: Allyson Paisley / Kai Neddersen / Evan Haynes / Animation: Augenblick Studios