Tableau Software - ‘All Hands on Data’ campaign
Tableau’s data visualization platform means everyone can see and understand the data, making collaboration easier and giving everyone from the CEO to the interns the power to make a difference. We busted through the boring B-to-B marketing wallpaper with ‘All Hands on Data’ — a larger-than-life story about a seafood company that is working the data, finding the answers, and crushing the quotas.
RESULTS: Ad recall +44% • Brand awareness +18% • 119% above target benchmarks
In social, a captain’s log updated our business audience with quips from the ship.
Creatives: Noel Nickol / Andy Corbett / Brian Bosworth / Director: Brian Perkins