Taco Time - ‘Time Squad’ Stunt
When Taco Time launched an order-ahead feature on their app, they could’ve just sent an email to announce the news. Instead, we unleashed the Taco Time Time Squad, and turned these self-appointed do-gooders loose in the drive-thru in a one-day live stunt, giving real customers citations for wasting time when they could be skipping the line with the app.
RESULTS: Order Ahead sales doubled from prior year
Watch the case study video here 👆, or scroll down 👇to see the bits and pieces of the stunt.
We teased the existence of the Time Squad with this buddy-cop style video.
Our one-day stunt fueled a ton of content that we used across social, point-of-sale, web site and more.
YouTube pre-roll let the Squad show up anywhere time was being wasted.
After the stunt, we wrapped it up with this sweet mocku-docu-film.
Creatives: Evan Haynes / Andy Corbett / Sydney Bonner