T-Mobile - NBA Sponsorship Launch
This multi-year, award-winning campaign told the story of the quirky, off-the-court friendship of NBA superstar Dwyane Wade and NBA legend Charles Barkley. Spanning multiple seasons with a story arc that peaked on the Super Bowl, we turned Dwyane and Chuck into a modern-day Odd Couple. Time Magazine called Wade and Barkley ‘one of the better comedy duos to grace the small screen in recent years.’ Everyone from Sportscenter to MadTV spoofed the campaign. And I definitely regret trying to match Sir Charles drink for drink.
RESULTS: Brand preference +120% • 2X Sports Sponsor of the Year Finalist •
D. Wade Sidekick phone sold out • #1 wireless brand among NBA fans (from #4)
Watch the case study video here 👆, or scroll down for individual spots from multiple seasons down there👇.
“More NBA stars are replacing their current marketing staffs…call it ‘D. Wade Envy.’ His T-Mobile ads with Charles Barkley have left their mark.”
— ESPN The Magazine
Special thanks to director Stacy Wall for his collaboration on this campaign.