Visit Seattle - VisitSeattle.tv
Seattle is a sensorial wonderland - a city where Metropolis and Mother Nature collide to immerse you in a one-of-a-kind experience. In other words, it's a place that can't be summed up in a traditional ad campaign. So instead we created visitseattle.tv, an online content channel full of short films and long-form shows that show off the city better than any ad could ever do.
RESULTS: Site traffic +47% • Hotel searches +60% • Consideration +11.4%
Watch the case study video here 👆, or scroll down 👇for individual pieces of content.
In our first series, Seattle First Takes, we invited eight first-time travelers to Seattle and let them experience the city through the five senses.
In our next series, Sounds By The Sound, we partnered with REVOLT TV on an episodic, weekly music show about the Seattle music scene, featuring Seattle bands performing in one-of-a-kind Seattle locations, plus interviews and much more.
We partnered with Sundance TV to create a film series called ‘Project 5x5’ - Five rising directors, each telling a Seattle story using one of the five senses.
Creatives: Scott Fero (co-CD) / Julia Luplow / Dan Peterson / Director, Seattle First Takes: Austin Wilson